Etsy research tools, compared
EverBee vs eRank vs Alura vs Marmalead, in plain terms.
Four tools come up in every Etsy seller conversation about research. They overlap, they cost different amounts, and each one is strongest at a different job. The short version is below, then the full table, then one honest card per tool. Prices and ratings were checked in November 2026 against vendor pages and review roundups.
Affiliate disclosure: See the Fees may earn a commission when readers sign up through the EverBee and eRank links on this page, at no extra cost to the reader. Alura and Marmalead are named as text only on this page, and nothing is earned from them.
The verdict by seller stage
- Listings live, titles and tags need work: start with eRank. It is built for Etsy search terms and it has a free tier, so the first pass costs nothing.
- Choosing what to sell next: EverBee's free extension first, for a look at listings while you browse; its sales estimates live on the paid plans. Alura covers the same decision and has the largest review base of the four.
- Researching in batches across a season: EverBee Growth at $299 a year is the paid step, once the free plan has shown you the job is real.
- Keyword work without another subscription: Marmalead at $19 a month, $190 a year, or $300 once for lifetime access, is the alternative sellers cite for that.
- No listings yet: none of these. Run your numbers in the free fee calculator first and spend the tool money after the first listings exist.
| Tool | Best at | Price | Proof sellers pay | Honest limit |
|---|---|---|---|---|
| eRank | Keyword and listing research for Etsy search: the words buyers type, and whether your titles and tags use them. | Free tier. Paid plans from $5.99 a month. | Vendor reports over 2 million sellers. Scored 9.2 of 10 and named best value keyword tool in the EcomStackHub 2026 test of 12 seller tools. | Per referral money is small at the entry tier, which is a commission fact, not a product flaw. The tool is about search terms, not sales estimates. |
| EverBee | Product research with sales estimates, studied while browsing Etsy and revisited across a season. | Free Hobby plan. Growth plan $299 a year. | Chrome extension rated 4.7 stars from 393 ratings, with about 200,000 users in review roundups. | Trustpilot sits at 3.2 from 55 reviews, with billing and renewal complaints. Start on the free plan and set a renewal reminder before any paid year. |
| Alura | All in one product and shop research at the start of a product decision. | $11.99 a month, or $7.99 a month billed yearly. A free plan covers the basics. | Trustpilot 4.0 to 4.2 from over 400 reviews, the largest review base in this set. | Suits choosing a product more than maintaining listings you already have. Named here without a link until a paid route is enrolled. |
| Marmalead | Keyword research for sellers who want the search term job without stacking another research suite. | $19 a month, $190 a year, or $300 once for lifetime access. | Named in seller roundups as the subscription free alternative in this category. | Narrower than the other three by design. Named here without a link until a paid route is enrolled. |
Prices checked November 2026. Tools change plans and prices; the vendor pricing page is the final word on the day you sign up.
Listing researcheRank
eRank is built for Etsy search. Sellers use it to look up the words buyers type into Etsy, check how their own listings are written for those words, and spot gaps where a listing is missing a term buyers already use. If you have listings live and want more of the right traffic on them, this is the research step before you rewrite a title.
Who it fits: sellers with live listings who are working on titles, tags, and search visibility.
Free tier available. Paid plans from $5.99 a month.
Visit eRankProduct researchEverBee
EverBee is used to study products, estimate how listings perform, and follow trends across the marketplace over time. Sellers who compare several ideas side by side, and who come back to the research over a season rather than in one sitting, tend to get the most from this kind of tool. One caution, stated plainly because the reviews state it: billing and renewal complaints show up in its Trustpilot record, so start free and put the renewal date in your calendar before you pay for a year.
Who it fits: sellers who research in batches and revisit product ideas across a season.
Free Hobby plan. Growth plan $299 a year.
Visit EverBeeProduct researchAlura
Alura is built for deciding what to sell and how to present it. Sellers use it to research products and shops on Etsy, look at what is already selling, and plan listings with that context in hand. It suits the start of a product decision more than the upkeep of listings you already have, and its review base is the largest of the four tools on this page.
Who it fits: sellers choosing a next product, or checking whether an idea already has crowded competition.
$11.99 a month, or $7.99 a month billed yearly. A free plan is available.
Alura, named as text only for nowKeyword researchMarmalead
Marmalead covers the keyword side of the same job: which search terms buyers use, and how a listing lines up against them. Roundups name it as the alternative for sellers who want that one job covered, at $19 a month, $190 a year, or $300 once for lifetime access, instead of a broader research suite.
Who it fits: sellers who want keyword research on its own, without a second suite.
$19 a month, $190 a year, or $300 once for lifetime access. No free plan; a 14 day money back guarantee instead.
Marmalead, named as text only for nowHow this page fits the rest of the site
Research tools answer what to sell and how to title it. They do not answer what a sale costs. That answer is the free Etsy fee calculator, and the year of sales that follows it is what our own seller income tracker keeps. The wider tool list, including the tax season notes on QuickBooks and Gusto, sits on the seller resources page.
Seller updatesThe See the Fees list
One short email when a marketplace changes its fee schedule, seller money reminders ahead of tax season, and first word when a new seller tool opens. The calculators stay free either way.
No spam, unsubscribe anytime. Your address is never sold or shared.